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financial services product marketing insurance messaging gtm strategy📋 Description
- Build and own the vertical GTM strategy for Financial Services & Insurance.
- Analyze market insights, CRM data, and product truth to prioritize verticals.
- Develop vertical playbooks with Sales and Enablement (personas, pain points, competitive insights).
- Create differentiated messaging and positioning for vertical buyers.
- Influence product strategy to win in key verticals (roadmap, requirements, launches).
- Support full-funnel marketing and translate vertical strategy into programs/assets.
🎯 Requirements
- 6-8+ years in product marketing with vertical GTM for B2B SaaS (FS & Insurance).
- Proven success building vertical GTM programs that drive revenue.
- Strong understanding of enterprise sales motions and buyer behavior.
- Exceptional storytelling, communication, and positioning skills.
- Cross-functional collaboration to align stakeholders and deliver results.
- Experience influencing product roadmaps based on market needs.
🎁 Benefits
- Comprehensive medical, dental, vision, disability, and life benefits.
- HSA with employer contribution.
- 401(k) matching with immediate vesting.
- Flexible PTO and paid holidays.
- Parental leave and mental health support.
- Coaches/therapists via Modern Health and volunteer days.
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