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growth marketing product marketing saas experimentation plg📋 Description
- Defining growth opportunities across the PLG funnel from activation to expansion
- Partnering with Product teams to shape growth initiatives and experiments
- Developing hypotheses, metrics, and messaging for free-to-paid conversion
- Optimizing key user journeys: post-sign-up onboarding, in-product education, upgrade moments
- Crafting growth-focused positioning and messaging by lifecycle stage
- Aligning in-product, lifecycle and website experiences with cross-functional teams
🎯 Requirements
- 5+ years in Product Marketing or Growth for self-serve SaaS
- Strong understanding of funnels, experimentation, and conversion optimization
- Action-oriented — move quickly from insight to execution
- Comfortable with ambiguity and imperfect information
- Data-informed; prioritize, test, and refine ideas
- Collaborative; influence cross-functional partners
🎁 Benefits
- Generous benefits
- Collaborative, inclusive culture
- Opportunity to impact product-led growth at scale
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