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4 days ago
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gtm product marketing ai packaging pricing📋 Description
- Translate evolving technical capabilities into narratives for developers, engineers, and execs.
- Partner with Product Management to guide product direction, pricing and packaging.
- Own end-to-end GTM planning and execution for launches: strategy, enablement, adoption metrics.
- Lead competitive intelligence research and insights.
- Become an SME on customers, segments, personas, and community.
- Develop field enablement materials and training.
🎯 Requirements
- Substantial experience in product marketing with launching products and owning KPIs.
- Ability to adapt messaging for technical, business, and executive audiences.
- A passion for automation and using AI to unlock new possibilities.
- Experience with software development tools ecosystem and technical audiences.
- Examples of using AI to expand what's possible in your role.
Nice to haves
- Experience collaborating with engineers or technical teams.
- Track record of applying AI to improve outcomes.
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