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market research product marketing saas sales enablement messaging📋 Description
- Lead GTM and product launch strategy for provider-focused SaaS solutions.
- Define market positioning, messaging, and value propositions for buyers.
- Analyze markets and buyers; develop segmentation to drive demand.
- Lead product launches with KPI measurement.
- Collaborate with marketing to create content for sales and campaigns.
- Provide market intelligence and buyer insights to support campaigns.
🎯 Requirements
- Bachelor's degree; advanced degree or equivalent desirable.
- 8-10+ years Product/Portfolio Marketing in B2B SaaS.
- Healthcare SaaS/provider market experience preferred.
- Deep knowledge of acute/post-acute/ambulatory markets.
- Experience with PM/PMM methodologies; certification a plus.
- Proven ability to craft value propositions and link launches to goals.
- Excellent communication, storytelling, and presentation skills.
🎁 Benefits
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
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