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messaging ai plg gong📋 Description
- Lead AI-driven GTM for UpKeep features.
- Define positioning and messaging for personas.
- Create enablement assets for Sales and CS.
- Collaborate cross-functionally to launch features.
- In-office role based in Los Angeles (3 days/week).
🎯 Requirements
- Partner with Product to shape GTM and launches for AI features.
- Develop positioning across personas, use cases, verticals.
- Own enablement materials for Sales and CS: decks, one-pagers, battlecards.
- Collaborate with Demand Gen to inform campaign strategy.
- Voice of the customer via Gong calls, win/loss, tickets, user research.
- Monitor competitive landscape and market trends; refine personas.
🎁 Benefits
- Equity and ownership for UpKeep.
- Benefits that support health, focus, and long-term growth.
- LA HQ with remote-first team.
- Opportunity to work with AI-first platform on a fast-growing product.
- Collaborative, fast-paced, cross-functional culture.
- 100+ global team with remote-friendly setup.
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