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storytelling market research cross-functional collaboration customer insights gtm strategyπ Description
- Develop and execute GTM plans to drive product adoption.
- Lead GTM with product, engineering, sales, and marketing.
- Own positioning and storytelling for new product lines.
- Collaborate cross-functionally to ensure aligned launches.
- Shape product strategy with market and customer insights.
- Monitor KPIs and translate data into actions.
π― Requirements
- 8+ years in product marketing in fintech or tech.
- Proven GTM strategy development and execution.
- Cross-functional collaboration across product, eng, sales, marketing.
- Storytelling and positioning with customer-centric narratives.
- Data-driven with strong analytics and KPI mindset.
- Excellent communication with senior leadership.
π Benefits
- Generous PTO
- 7 paid holidays annually + 5 conditional holidays
- 401k with 3.5% company match
- Paid parental bonding leave
- Health, vision, and dental coverage
- Life and disability insurance
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