Related skills
sql python customer insights dashboards experimentation📋 Description
- Lead consumer insights program for Starlink D2C.
- Build personas, journeys, and segmentation for growth.
- Use insights to remove friction via A/B tests and UX updates.
- Own Starlink.com conversion and funnel KPIs; optimize checkout.
- Conduct ongoing research; maintain personas for mapping.
- Build a high-velocity A/B testing and experimentation roadmap.
🎯 Requirements
- Bachelor's degree.
- 8+ years in consumer insights, market research, and growth experiments.
- 10+ years leading consumer research in tech, ecommerce, or subscriptions.
- Advanced SQL; funnel dashboards; Python a plus.
- Proven funnel optimization, checkout improvements, and subscription growth.
- Excellent storytelling and cross-functional communication; executive influence.
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