Related skills
machine learning personalization cdp zero_party_data📋 Description
- Leverage customer data (zero-party, behavioral) to inform personalization and models
- Develop a roadmap to enrich customer data in CDP/marketing platforms to drive retention
- Organize and prioritize work across product, marketing ops, and data engineering
- Collaborate with data engineering/marketers to supply data for reinforcement learning
- Identify opportunities to broaden personalized journeys across channels
🎯 Requirements
- 5+ years in digital marketing with a strong emphasis on personalization
- 3+ years leading cross-functional projects using first- and zero-party data
- Experience with ML and predictive models preferred
- Deep experience with marketing automation platforms and analytics tools
- Sharp attention to detail and customer-first strategies
- Strong collaborative mindset to partner across teams
🎁 Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
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