Sr. Performance Marketing Manager (Paid Search) - Remote, USA

📋 Description

• Own end-to-end paid search for Google Ads and Microsoft Ads and AI placements.
• Manage multi-million-dollar paid search budget toward signup volume, CAC, and conversions.
• Build and optimize campaign structure, keywords, match types, bidding, and negative keywords.
• Partner with Creative and Lifecycle to ship ad copy, RSAs, sitelinks, and landing-page tests.
• Develop a measurement framework tying spend to signups, activation, and paid conversions.
• Identify and launch new paid-search channels and AI-search surfaces as the landscape evolves.

🎯 Requirements

• Deep expertise in Google Ads and Microsoft Ads at $1M+ annual spend in B2B SaaS.
• Paid search track record for freemium/PLG with high signups and short cycles.
• Analytics: GA4, Looker/Tableau, BigQuery, and spreadsheets.
• Creative judgment; write ad copy and landing-page tests; pick winners.
• Attribution models (last-touch, data-driven, MMM) and AI/answer engines familiarity.
• 6+ years paid search, incl. 3+ years in B2B SaaS freemium/PLG; certs preferred.