Related skills
salesforce tableau google analytics google ads programmatic๐ Description
- Lead proactive management, testing, and optimization of Paid Search campaigns.
- Manage direct response campaigns including PPC, programmatic, ABM, and video.
- Collaborate with design/content teams to optimize landing pages (Instapage/ClickFunnels).
- Manage paid media budgets to maximize scale and acquisition.
- Partner with Director of Paid Media and marketing to align messaging and copy.
- Track and report KPIs using Salesforce, Google Analytics, and Tableau.
๐ฏ Requirements
- 3+ years paid search experience with measurable ROI/ROAS.
- B2B SaaS experience required.
- Deep knowledge of Google Ads, Bing, and paid search platforms.
- Strong analytics using Salesforce, Google Analytics, HeatMaps, Tableau, and Sheets.
- Independent, autonomous, ownership mindset.
- End-to-end campaign management with SEO, social, and display familiarity.
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