Related skills
campaigns data analysis salesforce email marketing marketing automation📋 Description
- Lead large multi-touch campaigns with events to drive engagement
- Own agency-of-record strategy: channel mix, budget, performance
- Subject matter expert using customer insights for audience content
- Lead customer journey; use marketing automation to improve lead quality
- Research new marketing approaches to reach key audiences
- Analyze data reports and dashboards to optimize campaigns
🎯 Requirements
- 6+ years of B2B marketing experience
- Built and scaled cross-functional programs from concept to launch
- Led teams or mentored junior teammates
- Used data/metrics to measure impact and drive improvements
- Experience with paid, owned, and earned channels (email, onsite)
- Presented ideas to executives to gain buy-in
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