Sr. Manager, Retention & Loyalty

📋 Description

• Leads retention and lifecycle programs across CRM, journeys, and loyalty integration.
• Defines roadmaps, priorities, and metrics across onboarding, engagement, retention, and winback.
• Drives loyalty program performance; defines structure, benefits, and offerings.
• Develops consumer group strategies (VIP, professional, community) with scalable experiences.
• Develops segmentation frameworks and behavior-based journeys; test-and-learn across channels.
• Leverages data, RFM, and reporting to evaluate program effectiveness; partners with analytics.
• Contributes to acquisition strategies via owned channels to grow lists and long-term engagement.
• Manages agency and tech partners; leads lifecycle marketing team and cross-functional collaboration.

🎯 Requirements

• Bachelor's Degree in Business, Marketing, Communications, or related field.
• Minimum six years of experience configuring and leveraging advanced lifecycle marketing across email, SMS, and loyalty.
• Equivalent experience/education substitutions may apply.

🎁 Benefits

• Values-led brand focused on outdoor life and giving back.
• Inclusive, diverse workforce; equal opportunity employer.
• Portland-based company with a mission-driven culture.