Related skills
instagram facebook youtube pinterest tiktokπ Description
- Own and execute paid social strategy across Meta and TikTok, optimizing budgets.
- Monitor and optimize campaign, audience, and creative performance; scale winners.
- Lead experiments across audiences, creative, messaging, and bidding.
- Analyze attribution models to identify growth drivers and translate insights.
- Build and maintain dashboards and measurement frameworks with analytics teams.
- Collaborate with Creative and Production teams to develop assets with strong fit.
π― Requirements
- 6+ years in performance marketing or paid social growth.
- Deep expertise managing Meta Ads (Facebook/Instagram) at scale.
- Experience managing TikTok, Pinterest, YouTube and others.
- Strong analytical skills with attribution models and performance data.
- Proven ability to manage and optimize large paid media budgets.
- Experience driving performance creative testing and working with creative teams.
π Benefits
- Reasonable accommodations available on request.
- Equal opportunity employer; non-discrimination policy.
- Background checks required for employment.
- Merit-based offers, communicated verbally and in writing.
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