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lead generation go_to_market automation multichannel_paid_acquisition📋 Description
- Lead state-level growth strategies and GTM across multiple states
- Own the full funnel from lead generation to Start of Care
- Collaborate with internal teams and agencies to drive acquisition and conversions
- Manage multichannel paid acquisition and media execution
- Optimize funnels and conversions with data-driven, iterative improvements
- Scale growth with state launches and efficient campaigns
🎯 Requirements
- 3-4 years in performance or growth marketing in healthcare, consumer services, or ecommerce
- Proven experience managing regional growth campaigns
- Strong analytical skills with funnel metrics, budgeting, and testing frameworks
- Experience working with external agencies across paid media, creative, and analytics
- Familiarity with CRO tools (Optimizely, VWO, Google Optimize) and marketing automation/CRM
- Experience launching new geographic markets or state GTM plans
🎁 Benefits
- Medical benefits
- Retirement plans
- Wellness programs
- Learning opportunities and career development
- Inclusive and diverse workplace culture
- Remote-friendly culture
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