Sr. Manager, IT Marketing Applications Lead

Added
32 minutes ago
Type
Full time
Salary
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Related skills

crm salesforce snowflake marketo power bi

📋 Description

  • Define martech strategy for analytics, automation, and omnichannel engagement.
  • Lead integration of platforms like Marketo, SFMC, Veeva CRM, and PromoMats.
  • Manage vendors, release schedules, and system lifecycle for reliability.
  • Partner with Marketing Analytics to integrate data into the warehouse and BI tools.
  • Deliver KPI reporting for paid, owned, and earned channels.
  • Lead IT readiness and validation for launches with CRM/MDM integration.

🎯 Requirements

  • Bachelor’s degree in information systems, CS, or Marketing Analytics.
  • 7+ years IT/digital tech supporting Marketing or Digital Ops in biotech/pharma.
  • Strong expertise with Marketo, SFMC, Veeva CRM, PromoMats, and hosting/CMS.
  • Experience with Power BI, Snowflake, and Google Analytics.
  • Familiar with HIPAA, GDPR, CAN-SPAM.
  • Vendor management and cross-team collaboration.

🎁 Benefits

  • Health coverage with 100% premiums covered
  • Mental health support via Spring Health
  • Hybrid work model and flexible location
  • Unlimited flexible paid time off
  • Paid parental leave: 4 months / 2 months
  • Flexible spending accounts and life/disability benefits
  • Subsidized lunch on office days
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