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tableau paid media cro ga4 landing page optimization📋 Description
- Own the Always-On CRO roadmap for the Degree and Exec Education.
- Partner with Paid Media to align ad copy and landing pages.
- Analyze channel traffic to optimize landing pages and conversions.
- Lead a testing squad with Designers and Web Developers.
- Oversee end-to-end testing lifecycle from hypothesis to launch.
🎯 Requirements
- 3+ years in CRO, digital marketing, or growth marketing.
- Acquisition focus: optimize landing pages for paid traffic (SEM, Paid Social).
- Testing platforms: Optimizely, VWO, Adobe Target.
- Data fluency with GA4 and Tableau.
- Clear written briefs for creative and technical teams.
🎁 Benefits
- Comprehensive benefits, country-specific.
- Life insurance, disability, and 401(k) matching.
- Generous paid holidays and unlimited PTO.
- Volunteer days, parental leave, and winter break.
- Remote-friendly culture with flexible work arrangements.
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