Sr. Lifecycle Marketing Specialist

📋 Description

• Manage daily campaign tasks, document requirements, and launch campaigns per content calendar.
• Design multi-channel journeys in Iterable (experiments, splits) using API payloads and user attributes.
• Code and QA emails in templates using Iterable snippets and handlebars for personalization.
• Collaborate with marketing analytics, product analytics, and the marketing team to meet business requirements.
• Collaborate with legal/compliance to ensure marketing content meets policies.
• Monitor campaign send counts and performance.

🎯 Requirements

• 5+ years in lifecycle marketing with hands-on campaign execution.
• Bachelor's degree.
• Experience in email, push, in-app, and in-account messaging.
• Experience building journeys with marketing automation platforms (Iterable, Braze, SFMC, Marketo).
• Expert-level HTML/CSS for email with cross-client QA via Litmus or EoA.
• Knowledge of A/B testing and ability to translate complex test designs into campaign journeys.

🎁 Benefits

• Hybrid work with 2 days/week in SF office.
• Competitive salary with a 401(k) plan and 5% company match.
• Flexible time off, paid parental leave, wellness allowance, and comprehensive health coverage.
• Udemy access, childcare assistance, pet insurance, and Beneplace discounts.