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google ads meta tiktok snapchat appsflyer📋 Description
- Own/advice paid ads across Meta, TikTok, Google, Snapchat, and others
- Develop/execute user acquisition strategies to scale new customer growth
- Improve retention, engagement, and monetization via lifecycle insights
- Identify growth experiments and conversion opportunities
- Analyze CAC, ROAS, payback, creative perf, funnel metrics
- Partner with creative, influencer, analytics, and exec teams to drive growth
🎯 Requirements
- 8+ years in growth, paid acquisition, or consumer app marketing
- Proven track record scaling paid spend profitably for consumer apps/subscriptions
- Apple Search Ads expert; strong Meta/TikTok; Google/Snapchat a plus
- Strong CAC, LTV, ROAS, payback, retention, CRO, and subscription economics
- Experience building creative testing with UGC creators and influencers
- Experience with mobile attribution tools: AppsFlyer, Adjust, Singular, Branch
🎁 Benefits
- Healthcare, dental, and vision benefits
- 401(k) with employer match
- Annual performance bonus
- Wellness and technology allowances
- Mentorship program and flexible time off
- Paid parental leave and fertility-related support
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