Related skills
cross-functional leadership market trends consumer insights brand storytelling category strategy📋 Description
- Lead seasonal category strategy and insight synthesis for GTM.
- Translate priorities, consumer insights, and market data into strategy.
- Align cross-functional teams on seasonal narrative before GTM planning.
- Partner with leadership to refine strategies aligned with brand objectives.
- Synthesize data sources into actionable strategic recommendations.
- Lead workshops with Product, Merchandising, Brand, Regions; travel up to 15%.
🎯 Requirements
- Bachelor’s degree in Business, Marketing, Design Strategy, Insights, or related field.
- 7+ years in strategy, insights, brand planning, or related fields.
- Experience with Integrated GTM or cross-functional planning preferred.
- Equivalent combinations of experience and education accepted.
- Advanced strategic thinking, synthesis, and problem solving.
- Strong communication, storytelling, and facilitation; ability to influence across teams.
🎁 Benefits
- Values-led, mission-driven culture.
- Equal opportunity employer; inclusive and diverse.
- Opportunities to impact outdoor lifestyle and communities.
- Competitive total rewards and benefits.
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