Sr. Growth Marketing Specialist - Cal AI

📋 Description

• Execute paid campaigns across Meta, TikTok, Google, Snapchat, and others.
• Identify acquisition improvements and optimizations from performance analysis.
• Drive retention and engagement via channel execution and lifecycle insights.
• Identify growth experiments and conversion opportunities with product and analytics teams.
• Analyze CAC, ROAS, payback, funnel, and retention metrics.
• Build and maintain testing frameworks for paid ads, creatives, landing pages, and offers.

🎯 Requirements

• 4-6 years in growth, paid acquisition, performance marketing, or consumer app marketing.
• Hands-on experience running paid campaigns profitably for a consumer mobile app or similar product.
• Working knowledge of Apple Search Ads, Meta, and TikTok; Snapchat or Google is a plus.
• Understanding CAC, LTV, ROAS, payback period, and core subscription app economics.
• Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch.
• Analytical mindset with comfort working in dashboards and attribution tools and performance data.

🎁 Benefits

• Face-to-face connections and in-person team gatherings.
• Flexible time-off policy with Responsible Time Off.
• Volunteer days: 2 days per year to support causes.
• Mentorship program to guide career growth.
• Family-friendly support including paid parental leave and fertility assistance.
• Wellness allowance and comprehensive health benefits.