Related skills
paid social programmatic cac mmps mmm📋 Description
- Own and optimize paid social and programmatic campaigns to drive user acquisition.
- Develop tests and experiments with Analytics, Creative, and Product teams.
- Advance paid social AI workflows and reporting.
- Collaborate cross-functionally to align marketing with business goals.
- Drive creative testing and scale winning formats across channels.
- Accelerate agentic AI workflows; experience with agents/sub-agents is a plus.
🎯 Requirements
- 4+ years in growth marketing; 7+ years in B2C mobile growth.
- Experience executing and optimizing campaigns on Paid Social and Programmatic.
- Strong analytics: incrementality testing, MMM, CAC.
- Deep experience with mobile attribution and MMPs.
- Balance strategic thinking with hands-on execution.
- Collaborative, cross-team alignment.
- Adept at presenting insights to cross-functional teams and leadership.
- Self-driven with a bias for testing and building new processes.
- Genuine interest in building an inclusive financial system for everyone.
🎁 Benefits
- Equity + benefits
- Hybrid work in Mountain View (in-office 2 days/week)
- Opportunity to shape growth at a fintech focused on real-time financial flexibility
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