Develop, maintain, and enforce comprehensive brand guidelines for merchandising and events across SpaceX, Starlink, and affiliates.
Collaborate cross-functionally to establish unified visual identity standards.
Direct the visual identity, storytelling, and design strategy for all merchandise and events, ensuring outputs are innovative and mission-aligned.
Partner with product development and operations to align concepts with launch timelines.
Oversee the full design lifecycle—from mood boards to final production assets—and explore trends and immersive experiences.
Build, mentor, and manage a design team, delivering results under tight deadlines.

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