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salesforce partner marketing digital marketing lead generation marketo📋 Description
- Develop federal marketing strategy to drive leads, opportunities, and revenue.
- Build and execute fiscal-year marketing plan for federal region.
- Lead cross-functional programs with product, marketing, and sales.
- Plan and execute federal events and demand generation programs.
- Expand channel partner marketing to boost demand generation.
🎯 Requirements
- Bachelor's degree; MBA preferred.
- Based in/around the Washington DC metro area.
- 7+ years Field Marketing; digital programs and events; Federal campaigns a plus.
- 5+ years pipeline generation programs in the Federal space.
- Marketo and Salesforce skills are required.
- Strong demand generation, analytics, problem-solving, event follow up.
- Ability to partner across organization and with external partners; regional autonomy.
- Proactive learner and creative problem solver in fast-paced env.
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