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salesforce marketo event marketing abm field marketingπ Description
- Own end-to-end planning and execution of executive events and activations.
- Design data-driven, audience-centric experiences using 6sense.
- Deliver events in-person, virtual, and hybrid with brand standards.
- Translate GTM priorities into measurable event programs with KPIs.
- Manage vendor/partner relations, budgets, and cross-functional work.
- Drive pipeline impact and post-event follow-up for engagement.
π― Requirements
- 8 to 12 years in field marketing and event marketing.
- Experience in B2B SaaS ABM/ABX strategies.
- Proven pipeline and revenue impact from events.
- Executive presence with senior leaders.
- Experience partnering with sales and GTM teams.
- Highly analytical, data-driven with insights.
- Strong project management, budgeting, vendor management.
- Comfort with fast-paced, evolving environments.
- Hands-on, proactive, ownership mindset.
- Experience with Salesforce, Marketo, and marketing tech.
π Benefits
- Health coverage and paid time off.
- Generous paid holidays and PTO.
- 401K with employer matching.
- Stock options where approved.
- Wellness days and self-care programs.
- Growth-minded culture and learning resources.
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