Define and scale Chime’s presence in sports, music, and entertainment.
Identify, structure, and close high-impact partnerships across creators, leagues, teams, platforms.
Create a strategic cultural roadmap incl. tentpoles, episodic content, and long-term brand platforms.
Develop activation ideas with Brand & Creative teams for resonant storytelling.
Integrate partnerships into major campaigns and product launches.
Build scalable talent and ambassador frameworks with content expectations and incentives.
Own lifecycle from sourcing to renewal, ensuring healthy relationships.
Establish evaluation criteria and guardrails for prioritizing deals.
Develop measurement systems for brand lift, engagement, and acquisition impact.
Build the team and partner ecosystem to scale the function over time.

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