Sr. Director, Precision Activation

📋 Description

• Own paid social strategy for enterprise B2B across three units.
• Advise internal stakeholders on channel direction, audience, budgets, and metrics.
• Develop vertical-specific strategies balancing objectives and performance.
• Translate goals into full-funnel paid social framework: audience, strategy, testing plans, measurement.
• Establish governance, pacing, QA, naming, campaign architecture, and reporting.
• Drive innovation across platforms, formats, targeting capabilities, and automation.

🎯 Requirements

• 10+ years paid social experience with B2B/enterprise leadership.
• Ability to operate independently in high-visibility environments.
• Strong ABM background with targeting, messaging, and revenue-linked metrics.
• Deep expertise across LinkedIn, Meta, and other paid social platforms.
• Strong perspective on audience strategy, testing, and full-funnel performance.
• Confident communicator who pushes back when strategy needs refinement.

🎁 Benefits

• Medical, Dental, Vision, Life Insurance.
• 401K, Lifestyle Spending Account.
• Employer Paid Life and Disability Insurance.
• Flexible time off and holidays plus other rewards.