Own the marketing measurement framework: pipeline, funnel, attribution, ROI.
Develop exec dashboards and analytics for marketing performance and pipeline impact.
Lead funnel modeling/forecasting for MQL and MQA in hybrid environments.
Deliver insights to improve campaigns, conversions, and pipeline efficiency.
Establish experimentation frameworks to optimize campaigns and channels.

🎯 Requirements

15+ years in Marketing Ops, Analytics, or Revenue Ops in B2B SaaS or enterprise tech.
Deep experience with marketing measurement: pipeline analytics, attribution, ROI.
Hands-on experience implementing and operating multi-touch attribution platforms.
Experience designing measurement across MQL and account-based models (MQA).
Strong cross-functional partnership with Sales Ops, Revenue Ops, and Finance.
Experience leveraging AI and analytics to improve marketing decisions.

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