Related skills
crm braze📋 Description
- Define and own the lifecycle marketing strategy across the customer journey.
- Build a high-performing lifecycle team and multi-channel growth engine.
- Partner with Marketing, Product, Data, and Engineering to embed lifecycle.
- Lead onboarding, engagement, monetization, retention, and reactivation.
- Deliver a multi-channel lifecycle approach, starting with in-product experiences.
- Set lifecycle vision and measure impact on business outcomes.
🎯 Requirements
- 10+ years in lifecycle, CRM, or growth marketing with people leadership.
- Proven experience building multi-channel lifecycle programs incl in-product messaging.
- Translate business/product strategy into lifecycle objectives, KPIs, and roadmaps.
- Partner with Product and Engineering to design in-product lifecycle experiences.
- Lead, mentor, and scale the lifecycle team.
- Communicate lifecycle performance to executives.
- Hands-on Braze experience or similar lifecycle platforms.
🎁 Benefits
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 401k with 3.5% Company Match
- Paid Parental Bonding Leave
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by NinjaTrader
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