Related skills
compliance field marketing brand activation events trade marketing📋 Description
- Lead national field activation across the U.S. to elevate brand presence.
- Design and execute national/regional marketing programs aligned with sales and brand goals.
- Translate brand strategies into in-market activations across retail and events.
- Oversee channel activation: in-store programs, POS materials, events.
- Lead and develop a national field team; manage agency partners and accountability.
- Ensure activations comply with state and federal regulations.
🎯 Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 10+ years in field marketing, brand activation, or trade marketing with agency leadership.
- Proven track record delivering brand programs in retail and experiential environments.
- Strong understanding of sales and marketing alignment.
- Passion for cannabis industry and evolving consumer landscape.
- Highly organized and able to manage multiple priorities across markets.
🎁 Benefits
- Health: Medical, dental, vision; HSA/FSA; EAP; Wellness program; Gym discounts.
- Financial security: 401(k) with company match; Life and disability insurance; Commuter benefits.
- Time off: PTO including vacation, sick leave, holidays; Parental leave; Bereavement leave.
- Additional perks: Employee discounts; Recognition programs; Pet insurance.
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