Sr. Director, Digital Marketing

Added
5 minutes ago
Type
Full time
Salary
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Related skills

shopify google ads klaviyo meta ads ga4

📋 Description

  • Establish the vision, multi-year roadmap, and operating model for the Digital Marketing center.
  • Expand KEEN’s reach in DTC and wholesale; elevate brand and profitable growth.
  • Own performance marketing across paid media, marketplaces, and affiliates; set strategy and budget.
  • Lead channel diversification for emerging platforms; drive discovery via SEO, AEO, and GEO.
  • Architect consumer group strategy; lead loyalty programs for distinct audiences.
  • Oversee CRM modernization to engage customers with relevance and scale.

🎯 Requirements

  • Bachelor's Degree in Business, Marketing, or related field required.
  • Master's Degree in Business Administration preferred.
  • Minimum ten (10) years in digital marketing; footwear/apparel/outdoor preferred.
  • Minimum of five (5) years in a leadership role in a DTC environment.

🎁 Benefits

  • Equal opportunity employer; inclusive culture; all backgrounds encouraged to apply.
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