Related skills
shopify google ads klaviyo meta ads ga4📋 Description
- Establish the vision, multi-year roadmap, and operating model for the Digital Marketing center.
- Expand KEEN’s reach in DTC and wholesale; elevate brand and profitable growth.
- Own performance marketing across paid media, marketplaces, and affiliates; set strategy and budget.
- Lead channel diversification for emerging platforms; drive discovery via SEO, AEO, and GEO.
- Architect consumer group strategy; lead loyalty programs for distinct audiences.
- Oversee CRM modernization to engage customers with relevance and scale.
🎯 Requirements
- Bachelor's Degree in Business, Marketing, or related field required.
- Master's Degree in Business Administration preferred.
- Minimum ten (10) years in digital marketing; footwear/apparel/outdoor preferred.
- Minimum of five (5) years in a leadership role in a DTC environment.
🎁 Benefits
- Equal opportunity employer; inclusive culture; all backgrounds encouraged to apply.
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