Related skills
semrush ahrefs seo google ads linkedin ads📋 Description
- Lead SEO/AEO tracking: visibility, AI mentions, rankings, gaps, and pipeline attribution.
- Translate data into priorities; partner with content/strategy to act on opportunities.
- Monitor AI engine visibility (ChatGPT, Gemini, Perplexity, Google AI) and shape AEO content.
- Stay current on algorithms, AI trends, and competitive dynamics for planning.
- Audit paid media: paid search and paid social; identify inefficiencies and ROI opportunities.
- Develop testing strategies for ad copy, audiences, bidding, and landing pages.
🎯 Requirements
- 8–10 years in demand generation, performance/digital marketing with hands-on paid media and SEO.
- Deep knowledge of paid search and paid social: Google Ads, LinkedIn Ads, Microsoft Ads.
- Strong SEO: keyword research, on-page optimization, content gaps, rank tracking; AEO/AI aware.
- Ability to build performance frameworks and dashboards linking channel activity to outcomes.
- Experience budgeting across paid channels: tracking, reconciliation, vendor billing with finance/ops.
- Strong analytical skills; translate insights to technical and non-technical audiences; excellent English.
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