Sr. Data Analyst, Lifecycle Marketing

📋 Description

• Define KPIs and frameworks across onboarding, engagement, retention
• Design and analyze A/B tests for timing and targeting
• Build dashboards for lifecycle performance, funnel, and LTV
• Deep dive into causation, attribution, and incremental lift
• Collaborate with Data Eng to create data and improve attribution
• Measure marginal benefit vs cost to optimize lifecycle initiatives

🎯 Requirements

• 4+ years in Lifecycle Marketing Analytics; FinTech preferred
• Experience analyzing lifecycle programs across email, push, in-app, SMS, retargeting
• Strong SQL skills with large datasets
• Experience building dashboards in Looker/Tableau or BI tools
• Strong understanding of attribution and unified customer journey across web/app
• Ability to communicate complex findings to technical and non-technical partners

🎁 Benefits

• Hybrid work: four days in office, Fridays remote
• In-office backup child/elder/pet care
• Competitive salary based on experience
• 401k match and medical/dental/vision benefits
• Generous vacation and company-wide paid days off
• 1% of time off to support local organizations