Create and amplify customer stories via case studies, videos, blogs
Enable storytelling and integrate stories into campaigns, sales materials, and launches
Manage speaker bureau for virtual and in-person events across roles
Proactively recruit and manage ChangeMakers advocates
Manage Sales Reference program with Base AI and cross-functional partners
Establish a system to measure advocacy engagement and impact

🎯 Requirements

7+ years in customer marketing/advocacy in B2B tech
Data-driven with ability to analyze marketing metrics
Track record driving pipeline via storytelling
Strategic yet hands-on; proactive and able to prioritize
Experience with Salesforce, HubSpot, Asana, Highspot, Gainsight
BA/BS degree and strong interpersonal skills

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