Related skills
data analytics performance marketing user acquisition creative strategy ad platforms📋 Description
- Define and drive the creative direction for marketing and user acquisition campaigns to boost discoverability.
- Transform gameplay features, audience insights, and performance data into compelling ad concepts.
- Align creative with marketing, production, and product teams to ensure strategic, performance-driven assets.
- Write clear and actionable creative briefs to guide artists, editors, and production teams.
- Collaborate with producers, artists, and technical teams to ensure alignment with strategy.
- Monitor campaigns, trends, and competitor creatives to inform ongoing iterations.
🎯 Requirements
- Experience in Creative Strategy, Performance Creative, User Acquisition, or Marketing Strategy roles.
- Strong understanding of performance marketing principles and creative testing methodologies.
- Ability to interpret data and translate insights into actionable creative direction.
- Excellent storytelling, copywriting, and communication skills.
- Experience writing creative briefs and guiding production teams.
- Familiarity with major ad platforms and their creative best practices.
🎁 Benefits
- We believe we are changing how games studios operate and create connected communities.
- Fortis is a diverse, inclusive, and growth-focused environment.
- Build and grow with a seasoned team of talent across gaming disciplines.
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