Sr. Content Strategist, Digital Experience

📋 Description

• Monitor and analyze content performance for priority audiences and customer journeys, leveraging specific, measurable metrics to make informed recommendations for optimization and improvements
• Stay current on Esri’s campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives
• Ensure key web pages adhere to brand, content, tagging, and taxonomy guidelines, contributing to a consistent and recognizable brand image
• Drive consistency across similar page types, collaborating closely with SEO and Conversion Rate Optimization teams to understand trends and identify opportunities for improvement
• Collaborate with the UX team to align efforts and keep abreast of usability research conducted by the UX Research team
• Actively participate in kick-off meetings for web projects to set the right direction for page strategy, encouraging innovation and creativity in web content strategy

🎯 Requirements

• 8+ years of experience with web usability, information architecture, and writing for the web
• Proficiency with web analytics tools (such as Google Analytics, Adobe Analytics)
• Ability to work collaboratively, gain consensus, and actively seek professional development opportunities
• Strong listening and communication skills
• Strong understanding of web best practices, including SEO and UX
• Bachelor’s degree in marketing, business, project management, or a related field

🎁 Benefits

• Health, dental, vision, life insurance for employees and families
• 401(k) and profit-sharing programs
• Vacation leave (80+ hours accrual) and paid holidays
• Twelve paid holidays per year
• Personal and professional growth opportunities
• Commitment to diversity and inclusion initiatives