Related skills
content marketing analytics positioning ai messaging frameworks📋 Description
- Develop and implement content strategies advancing Esri’s marketing goals.
- Translate strategy into messaging frameworks linking product to customer benefits.
- Create high-impact content across formats: copy, video, campaigns.
- Manage and mentor contributors; ensure quality and consistency.
- Leverage AI writing tools to scale production while preserving editorial integrity.
- Analyze metrics with analytics teams to drive strategy and optimization.
🎯 Requirements
- 8+ years developing messaging and marketing content, preferably for technology or software
- Proven ability to write compelling, conversion-focused content across formats that impact business results
- Track record of creating impactful positioning
- Distill complex technical offerings into clear narratives communicating business value
- Experience using competitive analysis, subject matter expert interviews, and customer research
- Occasional travel up to ~20%; visa sponsorship not available; authorized to work in the U.S.
🎁 Benefits
- Medical, dental, vision, life insurance for employees and families
- 401(k) and profit-sharing programs
- Vacation leave: minimum accrual 80 hours, plus twelve paid holidays
- Opportunities for personal and professional growth
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