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advertising ai cpg data-driven mmm📋 Description
- Plan, execute, upsell, and optimize data-driven upper-funnel campaigns for CPG.
- Build and maintain strategic partnerships with brand leads, agencies, shopper teams.
- Ensure accurate implementation of first-party CRM and shopper data for targeting.
- Optimize campaigns and audiences to maximize reach and frequency for CPG brands.
- Deliver weekly campaign reports; translate metrics into clear narratives for stakeholders.
- Provide exceptional client service through communication and seamless execution.
🎯 Requirements
- Proven experience managing and growing client accounts with data-driven strategies.
- Strong knowledge of advertising best practices and technical media measurement.
- Ability to build and execute full-funnel sales strategies driving adoption and conversions.
- Excellent verbal and written communication with proactive problem-solving.
- Familiarity with upper-funnel metrics such as brand lift, reach, MMM, and SOV.
- Experience partnering with CPG brands or agencies on upper-funnel media.
🎁 Benefits
- Equity and incentive compensation eligibility.
- Hybrid work model with in-office collaboration 2x per week near Chicago.
- PinFlex program and flexible work options.
- Commitment to inclusion and an equitable workplace.
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