Sr. Channel Activation Specialist

Added
14 days ago
Type
Full time
Salary
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Related skills

email marketing paid social paid search paid media retargeting

πŸ“‹ Description

  • Support buyer-aligned paid media and email creative for awareness, engagement, and demand.
  • Develop channel creative briefs for paid search, paid social, display, and email.
  • Translate activation plans into channel creative requirements and inputs.
  • Monitor and optimize campaigns; analyze CTR, CVR, CPL, CAC; run A/B tests.
  • Build cross-functional relationships to ensure activation alignment.
  • Document campaign learnings to improve launch speed and performance.

🎯 Requirements

  • 5+ years in digital marketing, campaign activation, or performance-driven roles
  • Experience supporting paid media, email marketing, and integrated digital campaigns
  • Ability to translate activation and channel performance into actionable creative recommendations
  • Proven collaboration with strategists, creatives, analytics partners, and stakeholders
  • Strong written and verbal communication skills
  • Bachelor's degree in marketing, communications, business, or related field
  • Occasional travel may be required (up to ~20%)
  • Visa sponsorship not available; authorized to work in the U.S.

🎁 Benefits

  • Health, dental, and vision benefits; life insurance
  • 401(k) plan with profit sharing
  • Paid time off and holidays
  • Personal and professional growth opportunities
  • Diversity, equity, and inclusion initiatives
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