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bigquery redshift sql machine learning propensity modeling📋 Description
- Build, maintain, and interpret Media Mix Models for clients.
- Develop propensity models tied to lead quality indicators and outcomes.
- Present work to executive-level stakeholders with clarity.
- Own the measurement narrative in client engagements.
- Translate modeling outputs into clear, actionable insights.
- Forecast scenarios and budget allocations to guide media strategy.
🎯 Requirements
- 6+ years in marketing analytics, BI, or measurement with exec comms
- Hands-on MMM with Google Meridian or Robyn/PyMC/Orbit; explain methods to execs
- Scenario-based forecasting with Prophet, ARIMA/SARIMA, or LSTM
- Propensity modeling linking outputs to business outcomes
- Experience owning measurement conversations with senior client leadership
- SQL with cloud warehouses (Redshift/BigQuery) and BI tools (QuickSight/Power BI/Tableau)
🎁 Benefits
- Remote-first culture
- Creative, fast-paced atmosphere
- Medical, dental, and vision coverage for you and dependents
- Short and long-term disability, life insurance, and AD&D
- 401k with 100% match up to 4% of salary
- Unlimited PTO and generous holidays
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