Sr. Analyst, Strategic Measurement

Added
19 days ago
Type
Full time
Salary
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πŸ“‹ Description

  • Define and measure growth in new digital channels (AEO, AI).
  • Partner with global marketing analytics, Brand, Demand Gen, PR, Content, and Dev Network.
  • Build hypotheses and experimentation frameworks for incrementality.
  • Support MMM and MTA to understand channel impact on signups and activations.
  • Translate data into actionable, executive-ready insights and recommendations.
  • Own enablement for emerging channels and cross-team KPIs.

🎯 Requirements

  • 5+ years in statistical analysis, experimentation, or scenario planning.
  • Strong understanding of SEO and AI Search (AEO/GEO).
  • Hypothesis-driven thinker; tests why, not just what.
  • Experience with Incrementality, MMM, MTA.
  • Highly reliable and a self-starter.
  • Interest or experience applying AI-driven analytics solutions.

🎁 Benefits

  • Generous time off, parental and wellness leave.
  • Healthcare and retirement savings programs.
  • Flexible, remote-friendly culture.
  • Equity or incentive programs where available.
  • Location-based benefits vary by region.
  • Travel up to 15% as needed.
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