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hubspot ai marketo abm gong📋 Description
- Define and own the B2B GTM strategy with Sales/CS alignment.
- Build a demand engine to drive pipeline and outbound motions.
- Refine ICPs, verticals, and messaging for merchants.
- Create a long-term brand and value-focused messaging.
- Stand up a demand gen team with inbound/outbound and full-funnel.
- Leverage AI tools for lead scoring, personalization, and content.
🎯 Requirements
- 12-15+ years in B2B marketing, demand gen, or revenue marketing.
- 5+ years in senior leadership delivering large-scale GTM strategies.
- Proven track record building and scaling high-performing marketing teams.
- Deep expertise in modern B2B channels: performance media, demand gen, ABM.
- Strong understanding of merchant buyer journeys for SMBs with high ACVs.
- Data-driven with hands-on martech/AI tools; connect strategy to execution.
- Cross-functional leadership with Sales, RevOps, Product Marketing, Analytics.
🎁 Benefits
- Medical plans with 100% covered premiums
- Fertility and adoption benefits
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
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