At Spotify, we’re passionate about providing the right audio content for every moment. We’ve connected millions of people to their favourite songs + podcasts, and built a service that people use to discover and share the content they love. Today, we are seeking an outstanding Marketing Lead for the India market. People have an incredibly emotional connection to music and it is your mission to make sure people in the market develop such a connection through Spotify.
As the Marketing Head you will drive the growth of the consumer base in India. The person will work in our Mumbai office and lead a team of marketing managers, social media managers and media specialists and work in close collaboration with cross-functional leadership teams both globally and in India such as Artist & Label, Editorial, Brand Partnerships, Growth Marketing, Content Marketing, Product, Business Development, Communications, and Market Management to effectively acquire, activate and retain Spotify consumers in the market. This individual will work in a fast-growing, dynamic environment where people management, leadership, interpersonal skills and critical thinking are vital to success.
What You'll Do Provide strong leadership and support to the team, articulating a clear vision for growth and design the marketing strategy for IndiaDevelop & drive Spotify’s local consumer-centric marketing strategy, plans and execution to drive rapid user acquisition and brand buildingConsistently champion the Spotify brand values, people values and social impact initiatives, acting as a role model both within the team and externallyDeliver large scale, integrated marketing programs to capture our addressable market and elevate Spotify to its next growth horizon Provide counsel to the leadership team and cross-functional partners (media and societal trends, growth opportunities, competitive landscape)Drive alignment, understanding and adoption of target audiences across all partnersIdentify untapped growth target audiences, informed by first and third party data; deliver outstanding content and marketing solutions through direct and partner channelsWork closely with our internal teams and agencies to develop the best in-class brand marketing campaignsDevelop consumer marketing strategies to further establish the Spotify brand; driving awareness, growth and dedication through traditional media, digital, social, partnerships and owned channelsLeverage existing relationships with global and local partners to extend speed to market, reach and ongoing consumer engagement for SpotifyWork closely with Content Teams to drive the music + podcast industry agenda and ensure content priorities are aligned to our core audiences’ needs.Manage the marketing budget to ensure the marketing programs that are implemented are optimized for return on investment Who You Are You have at least 15 years' relevant experience in consumer, digital media, e-commerce space as a marketing leader with at least 5 years in senior leadership rolesHands-on involvement across all stages of the marketing lifecycle, from the initial brief to campaign rolloutA proven leader experienced in building and leading diverse teams along with a collaborative & values-driven leadership approachHigh calibre digital marketing experience with leading new age consumer brandsProven track record of converting high-level business and marketing strategy into tangible, effective local marketing execution across channelsData and value driven, adept at analyzing and interpreting data and using it to set and track objectivesHighly customer focused and data literate. Able to interrogate market, consumer and customer data and present recommendations on market and consumerComfortable with working in a matrixed environment including at senior levelsPortfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platformsExperience with selecting and handling external agency relationships across countries and diverse regions Where You'll Be This position will be based in our Mumbai office We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
