Related skills
data analytics seo google analytics lifecycle marketing mmpsπ Description
- Develop and implement GTM strategies based on data insights with global/local teams.
- Ensure alignment among stakeholders to drive project success.
- Identify gaps in metrics and user behavior; set up alerts for emerging trends.
- Interpret data to generate actionable marketing insights.
- Leverage Paid, SEO, and Lifecycle channels to optimize campaigns.
- Use GA, SimilarWeb, MMPs, and social listening to measure effectiveness.
π― Requirements
- Proven experience working in international environments with cross-functional teams and multiple stakeholders.
- Demonstrated success in business development, partnerships, or sales.
- Strong analytical mindset with ability to identify and leverage growth opportunities.
- Deep understanding of digital marketing channels and analytics tools.
- Exceptional communication, negotiation, and relationship-building skills.
- Ability to translate complex data into clear and actionable business insights.
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