Related skills
b2b saas positioning sales enablement messaging buyer personas📋 Description
- Own GTM strategy for Zip's priority verticals, including ICPs and buyer personas.
- Build industry positioning, messaging, and value props for execs and practitioners.
- Develop vertical sales plays with stories, workflows, proof points.
- Partner with sales leaders to deliver field-ready enablement: decks, guides, talk tracks.
- Create industry content (case studies, webinars, blogs) with marketing teams.
- Translate product roadmap into industry solutions using market feedback.
🎯 Requirements
- 3+ years in solutions marketing, product marketing, or GTM in B2B SaaS.
- Messaging & positioning; translate product capabilities into outcomes.
- Strong experience building practical, field-adopted sales enablement.
- Excellent written, verbal, and visual communication and storytelling.
- Strong analytical skills to derive insights and influence stakeholders.
- Strong project management to drive end-to-end workstreams.
🎁 Benefits
- Start-up equity
- Full health, vision & dental coverage
- Catered lunches & dinners for SF employees
- Commuter benefit
- Team building events & happy hours
- Flexible PTO
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!