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gtm saas sales enablement ai case studies📋 Description
- Develop positioning and messaging for DEMS and productivity workflows.
- Lead GTM planning and execution for launches and campaigns.
- Enable product releases via reusable frameworks and guidance.
- Create and maintain sales enablement assets (decks, battle cards, playbooks).
- Partner with Product to translate roadmap into customer narratives.
- Gather customer, sales, and market insights for messaging and GTM.
- Support content development including case studies, web copy, and campaign messaging.
- Track performance and adoption metrics to refine GTM.
🎯 Requirements
- 5+ years of experience in product marketing or related roles.
- Experience marketing complex SaaS, platform, or workflow-driven products.
- Strong written and verbal communication with executive-level clarity.
- Proven ability to partner cross-functionally and drive alignment.
- Analytical mindset with comfort using data to measure and improve outcomes.
- Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor.
🎁 Benefits
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Employee Resource Groups (ERGs)
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