Head of Communications & Brand Innovation

Why Socure?

At Socure, we’re on a mission—to verify 100% of good identities in real time and eliminate identity fraud from the internet.

Using predictive analytics and advanced machine learning trained on billions of signals to power RiskOS™, Socure has created the most accurate identity verification and fraud prevention platform in the world. Trusted by thousands of leading organizations—from top banks and fintechs to government agencies—we solve real, high-impact problems at scale. Come join us!

At Socure, we’re rewriting the future of digital identity, and we need a bold storyteller to help the world see it. As our Head of Communications & Brand Innovation, you won’t just manage press releases or analyst briefings; you’ll architect a new model of modern communications that blends strategic storytelling with cutting-edge distribution, and innovative brand distribution. From shaping narratives that resonate with risk leaders and technologists alike, to experimenting with emerging content channels and industry communities, you’ll ensure Socure’s voice is heard wherever it matters most.

The role is unique because it blends modern communications strategy with tech-enabled scale. Unlike traditional PR or analyst relations roles, the Head of Communications at Socure partners directly with a growth engineer to design and deploy agentic workflows that extend far beyond what a single team could achieve manually. Together, they create automated systems for content distribution, media and analyst monitoring, persona mapping, brand campaigns, and performance tracking, allowing the Head of Communication & Brand Innovation to focus on storytelling, positioning, and engagement strategy while technology handles execution at scale. This fusion of narrative expertise with engineering-powered automation transforms communications from a reactive function into a proactive, data-driven engine, ensuring Socure’s story reaches the right audiences, through the right channels, at the right time.

If you’re excited by the idea of transforming brand and communications into a proactive, tech-enabled growth engine, and shaping the narrative of a company that is redefining the future of identity, this is the role for you.

Key Responsibilities

• Strategic Messaging & Distribution

  • Develop and execute omnichannel communications strategies beyond press e.g., product launch posts, community engagement, thought leadership in niche forums.

  • Identify where key personas (e.g., Heads of Risk, Fraud, CISOs at tech companies) consume content tailoring tactics to meet them there.

  • Iterate and optimize distribution models based on channel performance and persona engagement patterns.

• Brand Leadership & Reputation Management

  • Define and reinforce Socure’s brand narrative across all external touchpoints.

  • Build brand equity through consistent, persona-driven storytelling across media, analysts, communities, and executive platforms.

  • Partner with growth engineering to scale brand awareness through AI-powered distribution and measurement workflows.

  • Ensure Socure’s reputation as the category leader in trust, safety, and identity verification is maintained and strengthened.

• Persona-Driven Campaigns

  • Build a persona playbook for evolving targets (risk executives, technologists, platform partners).

  • Create targeted content and outreach frameworks aligned to each persona’s information sources and motivators. I.e. exec-level surveys

• Analyst Relations & Influencer Engagement

  • Lead external briefings, surveys, and participation in major analyst evaluations (e.g., Gartner Magic Quadrant, Forrester Wave).

  • Liaise internally to gather narrative-strengthening data for analyst assets and ensure readiness and alignment across teams.

• Modern PR & Media Strategy

  • Cultivate traditional and alternative press including targeted industry newsletters, blogs, influencers not solely major outlets.

  • Build long-term media relationships to amplify Socure’s narrative relevance and technical credibility.

• Tech-Enabled Workflow & Efficiency

  • Leverage AI tools (e.g., for media monitoring, press pitch customization, content repurposing) to scale impact.

  • Work with growth engineering to build workflows or dashboards to track performance metrics across earned, owned, and community channels

  • Identify high-value channels (Substack, Product Hunt, Medium, Slack communities, newsletters) and set the strategy for message cadence and persona targeting.

  • Work with growth engineering to implement distribution workflows using APIs, scheduling tools, and AI agents to repurpose and post content across channels with minimal manual effort.

  • Worth with growth engineering to automate data collection (e.g., pulling analyst reports, tracking mentions, monitoring competitor comms strategies) into dashboards.

• Cross-Functional Leadership & Collaboration

  • Partner with Product Marketing, Commercial GTM, Product, and Engineering to align messaging with roadmap, launches, and market shifts.

  • Coach executives on messaging delivery across formats, briefings, internal updates, product launches, analyst Q&A.

• Measurement & ROI

  • Define and track KPIs: media impressions, analyst citations, community reach, engagement, and campaign conversion.

  • Use analytics to iterate strategies, demonstrate ROI, and drive communications investment.

• Industry Expertise & Equity Maturation

  • Experience in industries relevant to Socure (identity verification, fintech, fraud detection) or parallel sectors.

  • Experience with IPO communications or scaled communications through pre/post-IPO phases preferred.

Qualifications & Experience

• 10+ years in corporate/tech communications, PR, AR, or related disciplines, especially within fast-paced, growth-stage tech (fintech, security, fraud prevention).

• Demonstrated strategic execution of non-traditional communications (e.g., product communities, Substack, Medium, Slack/Discord).

• Deep experience in analyst relations, with successful coordination of surveys, briefings, and influence strategies.

• Track record of product/company storytelling that resonates across channels and personas.

• Fluency in AI tools and scalable workflows for content creation, distribution, and measurement.

• Strong cross-functional leadership and storytelling skills; comfort advising C-level executives.

• Prior experience in an IPO journey or high-growth environment is highly desirable.

Socure is an equal opportunity employer and values diversity of all kinds at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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