Related skills
instagram linkedin facebook youtube tiktok📋 Description
- Lead platform-specific social strategies across IG, FB, TikTok, Reddit, YouTube, LinkedIn
- Define each platform's funnel role: awareness to advocacy
- Integrate organic and paid social to drive DTC revenue and retail goals
- Translate campaigns into platform-native content for discovery and conversion
- Evolve social into an always-on growth engine with CRM and loyalty
- Build social listening and community intelligence across owned/earned platforms incl Reddit
🎯 Requirements
- Bachelor’s degree in Marketing preferred
- 4–7 years leading social strategy for growth brands; CPG experience preferred
- Track record building platform-specific strategies across IG, FB, TikTok, Reddit, YouTube, LinkedIn
- Experience integrating organic and paid social to drive brand equity and revenue
- Proven ability to manage agencies, creators, and cross-functional partners
- Strong analytical mindset; translate performance data into actionable strategies
- Excellent communication; influence internal stakeholders and external partners
- Experience filming/editing content for social channels
🎁 Benefits
- Comprehensive medical, dental, and vision plans
- 401k match
- Family leave
- PTO and paid holidays
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