Execute the brand’s social strategy across Instagram, TikTok, YouTube, Threads, and Pinterest.
Concept, produce, and edit engaging social-first content reflecting the brand voice.
Maintain the social content calendar; post aligned with campaigns and moments.
Monitor trends and conversations to identify real-time content opportunities.
Analyze social metrics and provide insights to optimize growth.
Assist with ideation for video shoots and capture content monthly.
Collaborate with marketing, creative, PR, influencer, and ecommerce teams.
Manage community engagement by responding to comments and conversations.
Execute creator collaborations: outreach, contracts, shipping, briefs, approvals.
Contribute to weekly, monthly, and quarterly reporting on social performance and growth.

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