Related skills
analytics copywriting content strategy social media marketing editorial planning📋 Description
- Lead Brazil social strategy across X, Instagram, YouTube, LinkedIn for consumer and business.
- Hands-on social lead: publishing, editorial planning, copywriting, rapid response.
- Set up and scale social channels and systems from scratch for long-term growth.
- Translate global priorities and launches into locally resonant Brazil storytelling.
- Lead high-visibility moments (product launches, updates) with quality and alignment.
- Define and track performance metrics; optimize strategy based on learnings.
🎯 Requirements
- Deep experience in social marketing; expert in Brazil's digital landscape.
- Comfortable as strategist and operator; moves from idea to execution quickly.
- Strong judgment on tone and what resonates with Brazil audiences.
- Able to translate complex topics into clear, human storytelling.
- Experience working across global and local teams; balanced alignment.
- Builder mindset; creates structure and momentum in fast-moving environments.
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