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analytics content strategy instagram reels brand storytelling📋 Description
- Own Instagram content across Reels, Carousels, and Stories
- Ideate IG-native content for Airbnb's channels
- Partner with internal teams and creators for original content
- Maintain trends, formats, and algorithm dynamics on IG
- Develop repeatable content frameworks for brand narrative
- Own timely publishing and real-time engagement on IG
🎯 Requirements
- Experience growing an Instagram account for a brand/creator
- Strong editorial point of view across content and storytelling
- Deep understanding of IG performance, formats, and algorithm
- Move from idea to execution—concept, publish social content
- Think in ideas and community, not just posts
- Community development and management for the brand
- Spot cultural moments early for on-brand storytelling
- Thrive in fast-moving environments; decisive with imperfect info
🎁 Benefits
- Remote eligible for US residents
- Occasional in-office offsites as agreed
- Bonus and equity potential
- Employee travel credits
- Disability accommodations available
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